this is the first thing your potential cutomers see.
make it good!
Your subheadline here should build on your headline and reiterate the point you're trying to get across.
Use This Space to Make A Bold Claim That You Can Back Up Futher Down The Page
Another subheadline here can help to reassure your potential customer the despite your bold claim the results are within their reach.
Use the space to the left to show content that demonstrates the bold claim that you've just made.
Consider using a chart, graph or info-graphic that highlights the problem that your product and service seeks to solve.
Then use this text block to drive home the claim and make it as shocking and easy to understand as possible.
Always make sure to be honest and truthful here. Do not make claims that can not be verified.
Fact 1
Use this space to convey facts or statistics shown above, but in more detail. Use each block to dig deeper into a specific point.
Fact 2
Use this space to convey facts or statistics shown above, but in more detail. Use each block to dig deeper into a specific point.
Fact 3
Use this space to convey facts or statistics shown above, but in more detail. Use each block to dig deeper into a specific point.
Use This Headline to Present The Main Problem Preventing
THEM From Achieving The Results They Want
This subtitle drives home the pain point that you've just expressed above.
Use this section to introduce yourself.
Talk about experiences you may have had that they can relate to, especially about the things that led to your decsion to create the solution to the problems you mentioned above.
Use a friendly hi res picture of yourself in this section. Resist the temptation to use a low quality photo or a cartoon representation. It's important that your customers know they're dealig with a real person.
Remember this is your opportunity to make a good first impression on your customers.
This Headline Should Help Transition The Reader Onto The "What If's"
What if you were free from the pain that we talked about further up the page?
Use this space to help your reader to imagine what it would be like to finally be free from the problem you're proposing to solve.
The text here will depend on the niche of your product, but if for example you're selling a complete members area template, you could say something like;
"Imagine how much easier it would be if whenever you needed to launch a product, the ridiculously time consuming and often boring task of building a members area to deliver your content was already taken care of"?
Visuals are very important here, replace the image placeholders provided with pictures that help the reader to visualise the scenario you're trying to conjure up in their mind.
One cliche'd but effective option is someone sitting on a beach with their laptop.
Again the choices made here will be heavily influenced by the niche of the product but the aim will be the same regardless.
This Headline Should Move The Reader on to Why They
Should Listen To You
Here's why you should consider buying from us: Provide a concise background about yourself, including relevant testimonials. The key is to establish yourself as an expert. The reader needs to see why you’re worth their attention, trust, and investment.
Position yourself as an authority by sharing the experiences and achievements that led to the creation of this product or service.
Highlight your qualifications and what makes you capable of offering this product. These are the questions potential customers will be curious about and answering them will help to build trust in your ability to deliver on the promise of this page.
Maintain a humble yet professional stance, demonstrating confidence without appearing desperate or smug. It's always more effective to appear self-assured rather than needy when aiming to close a sale and there's a fine line between being confident and arrogant.
This is an ideal place to include character reference videos. While product testimonials are also valuable, remember it's important to help someone know they can trust you as a person as that will heavily influence their decsion to give you their hard earned money.
Sarah Thompson
CEO, MadeupCo
"This should be used to share the experiences that others have had when dealing with you or your company."
Jeffrey Davies
Founder, Notreal&Sons
"This should be used to share the experiences that others have had when dealing with you or your company."
Why not use this section to show off some of your past acomplishments.
Over
$25,000
Earned So Far
More Than
50,000
Subscribers
A Massive
25 Years
Experience
Introducing... Your Product
This is where you reveal your product to your reader. This is the solution to the problem you illustrated above.
It's important to have a visual respresentation of your product/service, especially if it's digital. This makes the purchase more tangible and reassures your potential customer of the value of the product.
Resist the temptation to create your own graphics for this or any of the other sections unless you are a professional designer. Nothing gives off an unprofessional image more than poor quality visuals.
Consider A Video Tour of Your Product or Member Area
If you are using a members area to deliver your product/content then creating a brief video tour for your potential customers can be a great way to help them make a more educated purchase decision.
Take A Look at These Bonus Products You Could Have Too
If you are offering your customers bonus products with their purchase, here is where you would list them.
Your Bonus Product Title Here
Subtitle about the bonus goes here or short description
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Your Bonus Product Title Here
Subtitle about the bonus goes here or short description
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Time To Recap Your Offer And Justify Your Price
Use this section to give your readers another brief description of the problem your product solves and then try to illustrate why the solution your offer is such good value. Try to avoid cliches like "Less than the cost of a streaming service" instead focus on how much each separate component would normally cost and then when they see the actual price of your product/service further down the page, it will have a bigger impact.
$XXX Value
$XXX Value
$XXX Value
$XXX Value
30 Day Money Back Guarantee
I’m confident that you will be thrilled with XXXXXX, which is why I’m ready to take on all the risk. I invite you to put this to the test because I know that once you take advantage of this product/service you'll realise how worthy of an investment your purchase today was.
YES! I'm in!
I know once my purchase is complete i'll instantly receive the following...
Limited Time Bonus Products
Usually $97.00
Today Just $27.00
Thankyou!
Use this section to sign off. Keep it short and concise.
Your Name Here
Use this section to include any contact information you want to share with your potential customers. As well as reassuring them that they can get in touch with you to discuss any aspect of their purchase both before or after they've decided to buy.
Here you can add any disclaimers that are needed to comply with your chosen platforms terms and conditions.
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